Marketing Automation Revolution - Błażewicz Grzegorz
- Tytuł Marketing Automation Revolution
- Autor Błażewicz Grzegorz
- Wydawnictwo Wydawnictwo Naukowe PWN
- Ilość stron 187
- Rok wydania 2017
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.
The book leads the reader through the innovative technology of online marketing in the following areas:
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.
- Język wydania angielski
- Język oryginału angielski
- Data premiery 2017-11-27
- Format EPUB
- Liczba urządzeń bez ograniczeń
- Drukowanie bez ograniczeń
- Kopiowanie bez ograniczeń
- Indeks 25152302